💵 61% of buyers plan to increase tech investment in 2024 🤖 92% of buyers are considering AI-powered software 👍 98% of buyers read reviews prior to a software purchase Download the report to discover software buying trends from more than 2,400 business decision makers and gain actionable insights to adapt your strategy and drive growth: https://gtnr.it/42poGXK #B2Bmarketing #Software #Trends
Gartner Digital Markets
Technology, Information and Internet
Arlington, Virginia 12,057 followers
Helping software and services providers build their brand, capture buyer demand, and understand the market.
About us
Gartner Digital Markets is a business unit within Gartner, INC. (NYSE IT), a $5.5B publicly traded company that delivers actionable, objective insights to executives and their teams. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. More than 100 million people visit Capterra, GetApp, Software Advice, and UpCity across over 70 localized sites every year to read objective research and verified customer reviews that help them confidently choose the right software and services. Thousands of B2B companies work with us to build their brand, capture buyer demand, and grow their business.
- Website
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https://www.gartner.com/en/digital-markets
External link for Gartner Digital Markets
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Arlington, Virginia
Updates
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A dedicated inventory management solution can help centralize and automate routine tasks, such as order processing and goods tracking, freeing up time for employees to focus on more strategic and value-adding activities. The software also helps with reporting and forecasting, improving overall efficiency and ensuring that businesses adhere to industry standards and regulations. 📦 Learn more: https://gtnr.it/4aThVjG #InventoryManagementSoftware #B2Bsales #InventoryManagement
How to Stand Out in Your Category: Buyer Insights for Inventory Management Software
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Did you know? 🤔 Long sales cycles carry consequences for both software providers and buyers. On the one hand, they drain sales resources, postpone revenue, and risk missing opportunities in a fast-moving market, eroding your competitive edge. On the other hand, the longer buyers spend evaluating a purchase, the more they tend to experience decision fatigue or purchase regret, resulting in further delays or churn. Read more: https://gtnr.it/3UggZRE #SaaS #B2Bleads #PPL #B2Bsales
How to Shorten the SaaS Sales Cycle: 5 Proven Tips for Faster Closures
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⌨️ “The Gartner Digital Markets platform has proven to be a successful channel for us to increase our visibility and reach a larger audience of high-intent decision-makers. I particularly appreciate the laser-focused bidding possibilities it offers, which allow us to target specific categories and geographies." - Celoxis Read the full success story here: https://gtnr.it/439TjAL #LeadGen #ConversionRate #LeadGeneration #B2Bsales
Celoxis Optimizes Campaign Messaging and Generates Higher-quality Leads
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The bigger the use case of the software, the more significant the investment, and as investment increases, so does risk. That’s why enterprise businesses with 2,500 or more employees are more likely to read customer reviews before completing a purchase. 💳 Learn more: https://gtnr.it/3J1YARH #B2Bmarketing #SaaS #MarketingTrends #CustomerReviews #CustomerFeedback
Which Buyers Rely Most on Software Reviews?
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Changing your entire business mindset toward ABM doesn’t happen overnight. Most software providers start their ABM journey in the marketing department and evolve the partnership with sales as they go. 👉 Access this interactive infographic to discover 4 simple steps to lay the foundation of your ABM strategy and scale over time: https://gtnr.it/43dm5QV #B2Bmarketing #ABM #IntentData
[Infographic] 4 Steps to Launch Your ABM Program With Intent Data
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The demand for Supply Chain Management (SCM) Software is on the rise, with a 65% increase in global searches on our buyer destination sites Capterra, GetApp, and Software Advice over the past year. 🌟 How can sellers stand out and get their fair share of buyer attention? Win in a crowded category with strategic buyer insights: https://gtnr.it/3TJZgQs #SupplyChainManagementSoftware #ShippingSoftware #SCM #SuppyChainManagement
How to Stand Out in Your Category: Buyer Insights for Supply Chain Management Software
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Gartner Digital Markets helped Precoro: ✅ Gain brand reputation with reviews and badges across multiple categories ✅ Experience 22% lead-to-opportunity conversion rate ✅ Reduce cost per opportunity by 60% compared with other paid channels ✅ Achieve 80% ROI from Gartner Digital Markets PPC campaigns Read the full success story here: https://gtnr.it/3vJrpPF #LeadGen #ConversionRates #LeadGeneration #B2Bsales #PPC
Precoro Lowers Cost Per Opportunity by 60% With Leads From Gartner Digital Markets
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Over 2,000 software buyers helped us understand the current state of the market so you can future-proof your content marketing strategy. ✍ Learn about key B2B marketing trends to boost your software marketing strategy in 2024: reviews, #AI and security: https://gtnr.it/43dEsVS #B2Bmarketing #B2Bsales #MarketingTrends #CustomerReviews #MondayMotivation
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Did you know? 💡 Classifying the data you’ve collected into different categories will give it context and make it easier for sales and marketing teams to implement a strategy that works best for your ideal customer profile (ICP). Here's what to consider: https://gtnr.it/3Sd3HT7 #ABM #B2B #LeadGeneration #ICP
How to Define Your Ideal Customer Profile (ICP) for Precision Targeting
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